Privacy policy
1) information on the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.
1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Dr. Falko Böttger-Hiller & Lars Ehrhardt Leuchtstoffe GbR, Geschwister-Scholl-Str. 4, 04600 Altenburg, Germany, Tel.: +4915155687366, e-mail: info@premium-leuchtstoffe.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) Data collection when you visit our website
In the mere informational use of our website, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server LogFiles"). When you visit our website, we collect the following information, which is technically necessary for us to display the website:
- Our visited website
- Date and time at time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address Used (if applicable: in anonymous form)
Processing is carried out in accordance with article 6 (1) lit. F DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to check the server logfiles retrospectively, should give specific indications of illegal use.
3) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data and IP address values, on an individual scale. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie.
If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
We may cooperate with advertising partners who help us to make our internet offer more interesting for you. For this purpose, when you visit our website, cookies from partner companies are also stored on your hard drive (third-party cookies). If we cooperate with designated advertising partners, you will be informed individually and separately about the use of such cookies and the amount of information collected within the following paragraphs.
Please note that you can set your browser to be informed about the setting of cookies and to decide on their acceptance individually or to exclude the acceptance of cookies for certain cases or in general. Each browser is different in the way it manages the cookie settings. This is described in the Help menu of each browser, which tells you how to change your cookie settings. You can find them for the respective browsers under the following links:
Internet Explorer: http://windows.microsoft.com
Firefox: https://support.mozilla.org
Chrome: http://support.google.com
Safari: https://support.apple.com
Opera: http://help.opera.com
Please note that if cookies are not accepted, the functionality of our website may be restricted.
4) Contact
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after your request has been processed. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
5) Use of customer data for direct advertising
5.1 Subscribe to our e-mail newsletter
If you register for our e-mail newsletter, we will regularly send you information about our offers. Only your e-mail address is required for sending the newsletter. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on an appropriate link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data in a way that goes beyond this, which is permitted by law and about which we inform you in this declaration.
5.2 - Newsletter dispatch via Sendinblue
Our email newsletter is sent via the technical service provider Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) is stored on Sendinblue's servers in the EU.
Sendinblue uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Sendinblue may use this data itself in accordance with Art. 6 (1) lit. f DSGVO on the basis of its own legitimate interest in designing and optimising the service in line with demand, as well as for market research purposes, for example to determine which countries the recipients come from. However, Sendinblue does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
We have concluded an order processing contract with Sendinblue, with which we oblige Sendinblue to protect our customers' data and not to pass it on to third parties.
You can view Sendinblue's privacy policy here: https://de.sendinblue.com
6) Online marketing
Use of Affiliate Programs
– Amazon Affiliate Program (AMAZONPARTNERNET)
We participate in the affiliate programme "AmazonPartnerNet" of Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg (hereinafter "Amazon"). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies. These are small text files that are stored on your end device in order to be able to trace the origin of orders generated via such links. In doing so, Amazon can recognise, among other things, that you have clicked on the partner link on our website. This information is required for payment processing between us and Amazon. Insofar as the information also contains personal data, the described processing is carried out on the basis of our legitimate financial interest in the processing of commission payments with Amazon pursuant to Art. 6 (1) lit. f DSGVO.
For more information on Amazon's use of data, please see the Amazon.com Privacy Policy at https://www.amazon.de
If you would like to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. You can also block the interest-based ads on Amazon via the link https://www.amazon.de
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
7) Page functionalities
Using YouTube Videos
This website uses the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about user behaviour. According to information from "Youtube", these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing operations without our influence.
All of the processing described above, in particular the reading of information on the end device used via the tracking pixel, is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Youtube videos will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website via alternative options communicated to you on the website.
For further information on data protection at "Youtube", please refer to the Youtube terms of use at https://www.youtube.com
8) Rights of the data subject
8.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for exercising these rights:
- Right to information pursuant to Art. 15 DSGVO;
- Right to rectification pursuant to Art. 16 DSGVO;
- Right to erasure pursuant to Art. 17 DSGVO;
- Right to restriction of processing pursuant to Art. 18 DSGVO;
- Right to information pursuant to Article 19 of the GDPR;
- Right to data portability pursuant to Art. 20 DSGVO;
- Right to revoke consent given in accordance with Art. 7 (3) DSGVO;
- Right to lodge a complaint pursuant to Article 77 of the GDPR.
8.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS BASED ON OUR PREDOMINANTLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO VIOLATE THIS PROCESSING APPEAL WITH EFFECT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPELLING REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING OF THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA ARE PROCESSED BY US IN ORDER TO RUN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OPPOSITION AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
9) Duration of the storage of personal data
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, this data is stored until the data subject revokes his/her consent.
If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract and/or there is no justified interest on our part in continuing to store it.
When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) lit. f DSGVO, this data is stored until the data subject exercises his/her right to object in accordance with Art. 21 (2) DSGVO.
Unless otherwise indicated in the other information in this statement on specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.